GAIA
E-Comic Book
I was the creative consultant on this project, working together with the author on the visuals, finalising the script, and creating the layout.
BIF
Festival Rebranding
While doing my master’s in Visual and Digital Media at IE, I was asked to rebrand a music festival of my choice.
I chose the Baalbeck International Festival because it is one of the most mythical, underestimated festivals in the world: it is held in the biggest Roman temple complex ever built.
I started by researching on the original identity and competitors, then defined the target audience, the tone of voice, created the logo, then designed and implemented the new identity in the line-up poster and collateral communication elements.
I used AI mid journey to generate the Roman gods.
NIKE
Membership Pitch
As part of a group project at IE, I got the opportunity to be the creative director on a campaign pitch to expand the Nike membership to the 14-19 year old girls based in London.
IRREGULAR CHOICE
Shoe Campaign
I really enjoyed working on this project, from developing the creative pitch, implementing a strategy, to shooting and editing the photos.
The challenge was to create photographic content for a shoe brand, Irregular Choice, without showing the shoe.
HAPPY HOUR TYPEFACE
As part of a group project, we designed a modular typographic system from scratch, from research, prototyping, to the development of a complete alphabet (numbers included).
We defined the basic modules, metrics, variables, and created different promotional pieces showcasing the versatility of the modular system.
The modular nature of drinks and relationships made us think of creating an alphabet inspired by drinks and cocktails.
It represents a relaxed and fun way to connect and enjoy the company of others, from drinks with family, friends, strangers, to significant others.
